Digital Marketing, Graphic Design, and Content Creation
Before: I was tasked with updating the wine club brochure for Wachira Wines, located in Alameda, California. After: I was given creative freedom and took inspiration from the wine bottle label, specifically the angles of the W and the color pallet. The original design highlighted wine and the wine club, but my goal was to …
For this small business, my client was initially interested in a minimal logo design with black and white touches. I had a lot of freedom in exploring different concepts and created some logo options that tied in the auto detailing with the concept of a sleek/clean look.
Graphic Design The Interfaith Council of Contra Costa County had updates it needed to make to its short form and long form logos. I had designed their original long form logo, but it needed some slight modifications to incorporate their new tag: Caring * Diversity * Compassion. Web Design After updates were made to the …
Oakland Uptown Rotary had been working on rebranding. For this project, their website was moved from Weebly to WordPress with the help of a small team to ensure a successful url redirect. Web Design A test site had been developed and I took the initiative to review various WordPress themes and lead the web design …
Creeks of UC Berkeley was created in 2017 in response to watershed and stormwater regulations and the need to update the Strawberry Creeks web site managed by the Office of Environment, Health & Safety. This website won the Campus Safety, Health, and Environmental Management Association (CSHEMA) Marketing Campaign of Merit award in 2018. Branding Creeks …
I was tasked to help create graphics and promotional materials for Oakland’s new thought-provoking speaker series – Conversations in Oakland. Each month this series features Thought Leaders who shape both Oakland and the ability to improve the community. This event series is open to the general public with the hope that attendees may be inspired …
I lead the event coordination and marketing of UC Berkeley’s Laser Safety Vendor Fair from 2016-2018. This vendor fair invites between 13-14 vendors to market their services and products to researchers utilizing lasers and optics. Feedback from the vendors in 2015 suggested there felt to be a lack of engagement between fair attendees and them, …
As an Event and Communication Specialist with the Center for Studies of Higher Education, one of my first assignments was to expand and promote the Executive Leadership Academy. I developed the narrative and identified portions from interview clips that could be used to tell the story of what the Executive Leadership Academy (ELA) is and …
As a member of Rotary, I had the opportunity to be part of a working group to design graphics for a new speaker series brought together by Bay Area Rotary clubs. I designed the Impact Series logo and pulled together components from the Rotary International and People of Action logos. Deliverables for this project included …
This design was part of the 2016 lab safety recognition program while I worked with the Office of Environment, Health & Safety at UC Berkeley. I was inspired by the 2016 summer Olympics for the slogan and 2016 “We All Dream in Gold” Oscars’ posters. Images were kept in greyscale with a pop of gold …