Digital Marketing, Graphic Design, and Content Creation
Before: I was tasked with updating the wine club brochure for Wachira Wines, located in Alameda, California. After: I was given creative freedom and took inspiration from the wine bottle label, specifically the angles of the W and the color pallet. The original design highlighted wine and the wine club, but my goal was to …
Oakland Uptown Rotary had been working on rebranding. For this project, their website was moved from Weebly to WordPress with the help of a small team to ensure a successful url redirect. Web Design A test site had been developed and I took the initiative to review various WordPress themes and lead the web design …
I was tasked to help create graphics and promotional materials for Oakland’s new thought-provoking speaker series – Conversations in Oakland. Each month this series features Thought Leaders who shape both Oakland and the ability to improve the community. This event series is open to the general public with the hope that attendees may be inspired …
I lead the event coordination and marketing of UC Berkeley’s Laser Safety Vendor Fair from 2016-2018. This vendor fair invites between 13-14 vendors to market their services and products to researchers utilizing lasers and optics. Feedback from the vendors in 2015 suggested there felt to be a lack of engagement between fair attendees and them, …
As an Event and Communication Specialist with the Center for Studies of Higher Education, one of my first assignments was to expand and promote the Executive Leadership Academy. I developed the narrative and identified portions from interview clips that could be used to tell the story of what the Executive Leadership Academy (ELA) is and …
This design was part of the 2016 lab safety recognition program while I worked with the Office of Environment, Health & Safety at UC Berkeley. I was inspired by the 2016 summer Olympics for the slogan and 2016 “We All Dream in Gold” Oscars’ posters. Images were kept in greyscale with a pop of gold …