Before:
Before: Outer Trifold 
Before: Inner Trifold
I was tasked with updating the wine club brochure for Wachira Wines, located in Alameda, California.
After:
After: Exterior Trifold 
Before: Inner Trifold
I was given creative freedom and took inspiration from the wine bottle label, specifically the angles of the W and the color pallet.
The original design highlighted wine and the wine club, but my goal was to feature the Wachira Wine Club and the benefits within the inner document and take the reader on the journey of how it works, the perks, and end with a Call-to-Action to sign up.
The original brochure had the membership information collected across 3 pages, and I tried to only have one page collect information and potentially be torn off so that the customer can keep pickup information and the contact information.
