Oakland Uptown Rotary had been working on rebranding. For this project, their website was moved from Weebly to WordPress with the help of a small team to ensure a successful url redirect.
Web Design
A test site had been developed and I took the initiative to review various WordPress themes and lead the web design efforts once I selected a theme that fit the group’s needs. I followed Rotary Brand Guidelines when it came to the color scheme and created content for new pages throughout the website.
Content Marketing
New to Oakland Uptown Rotary is a blog to be used to share the group’s story as well to give potential members a glimpse into what the club is up to and ways they can get involved. I’ve published various posts and have an editorial calendar in the works to be linking the club’s social media as a way to promote new content.
I also set up an email newsletter through MailChimp that Oakland Uptown Rotary is building an audience. Here, the club can also utilize content from the website and promote to their growing audience.
